In a World Going Green… Go Shumaq!

Everywhere I turn everyone is talking about going green and as many of you know I do just that. In addition to recycling, I am trying to use little electricity and buy more organic and locally grown produce.

So after hearing from my friend, Little Miss Judgemental, about a clothing label that is doing just that, I knew I had to share! Shumaq, a women’s clothing line, was founded by two sisters from Lima, Peru and is taking every step to be a socially conscious line. Shumaq, which means beautiful in their native tongue, tries to use eco-friendly materials as much as possible but is really focusing on the workers that make the clothes.

Shumaq only employs women from small factories in their native land of Peru and when they say small they mean it. Most of the factories only have 3-4 workers, most of who are struggling to work independently and make a living.  By dividing the production among many of these small factories they are able to offer fair wages to many local businesses.

I am seriously impressed! Not only do I love Shumaq’s business model and all that they are doing for the women and economy of Lima but just look at their clothes… BEAUTIFUL!




The two sisters, Vanessa and Jacqueline, get most of their inspiration from their travels, their music and vintage pieces they find along the way. For their Fall 2010 collection their inspiration was Imperial Russia and the Romanovs royal architecture and jewels.

Reasonably priced and easy to find! Starting this fall they can be found here in New York City at Anthropolgie, Plum, A Tempo, Montmartre and online at BlueFly, just to name a few.

Put your money towards a good cause!