You can't dock your boat at this Pier Eleven, but you can purchase
artfully crafted “alternate wearable narratives.” Emphasis on the “artfully” as
these clothes are designed by artists hand picked from around the world. And
like any work of art, the more it's coveted, the more its worth.
Derived from the Pier 11 in New York City down by Wall Street, this Pier Eleven is set to bring the world of fashion and art together. (Use the code: pier11eleven to access the site) The idea behind this up-and-coming company is a complex one.
Each collection is comprised of a theme and piece. Artists, from around the world, with unique and vastly different styles, come together to create the pieces that will be showed in each collection.
What is so different about this company you might ask. Well, each piece in a current collection has a set price of $90. Once that collection is archived and the next collection is presented, the archived pieces are then subject to a complex logarithm that was explained as a “dynamic pricing model (DPM).” This DPM increases the prices of the archived pieces according to supply and demand. Confused yet? Simply put, once no longer a part of the current collection, the most popular pieces become more and more expensive as demand continues to go up.
One of the creators poses the question: “At what point is a consumer no longer buying a piece of clothing but buying into a piece of art?”
Each collection is artfully crafted and profound in many ways but something I found interesting about the actual clothing is that the current shirts have tags on the outside to represent a mobile gallery, similar to the tags you find in a museum next to a piece of art.
The first collection uses black and white photography to express the theme while the second collection, which will launch sometime this January, will use audio to convey its theme.
Who knows, maybe the next time you purchase a piece of clothing, you might just be investing in your next piece of art.
Derived from the Pier 11 in New York City down by Wall Street, this Pier Eleven is set to bring the world of fashion and art together. (Use the code: pier11eleven to access the site) The idea behind this up-and-coming company is a complex one.
Each collection is comprised of a theme and piece. Artists, from around the world, with unique and vastly different styles, come together to create the pieces that will be showed in each collection.
Piece 102
What is so different about this company you might ask. Well, each piece in a current collection has a set price of $90. Once that collection is archived and the next collection is presented, the archived pieces are then subject to a complex logarithm that was explained as a “dynamic pricing model (DPM).” This DPM increases the prices of the archived pieces according to supply and demand. Confused yet? Simply put, once no longer a part of the current collection, the most popular pieces become more and more expensive as demand continues to go up.
One of the creators poses the question: “At what point is a consumer no longer buying a piece of clothing but buying into a piece of art?”
Each collection is artfully crafted and profound in many ways but something I found interesting about the actual clothing is that the current shirts have tags on the outside to represent a mobile gallery, similar to the tags you find in a museum next to a piece of art.
Bullish
The first collection uses black and white photography to express the theme while the second collection, which will launch sometime this January, will use audio to convey its theme.
Who knows, maybe the next time you purchase a piece of clothing, you might just be investing in your next piece of art.
this is such an interesting company....great review!
Posted by: Sonia | 11/13/2009 at 08:23 AM
Yes, precisely. How much would you pay for a rare baseball card?
Posted by: Sharon Laufer | 11/10/2009 at 05:15 AM
Great review.
Posted by: Nav | 11/10/2009 at 03:29 AM
Really interesting idea! So, it's just like buying art or collecting baseball cards?
Posted by: Neerab | 11/10/2009 at 03:19 AM